Nicholas Lurie

Nicholas Lurie is Assistant Professor of Marketing at the College of Management at Georgia Tech and conducts research on how the information environment affects consumer and managerial decision making. He is a co-founder of the College of Management's BizLab, which brings together researchers from multiple business disciplines who study human behavior and is a member of Georgia Tech's Graphics, Visualization, and Usability (GVU) Center. He is particularly interested in factors that affect overload in information-rich environments such as the Internet; the interaction between the information environment and decision processes; and how new technologies--such as visualization, real-time feedback, map-based representation, and mobile devices--affect information search, decision processes, choice, and learning. His research has been published or is forthcoming in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Service Research, Organizational Behavior and Human Decision Processes, and the Journal of Public Policy and Marketing. His article "Decision Making in Information Rich Environments: The Role of Information Structure" won the Ferber Award for the best article in the Journal of Consumer Research based on a doctoral dissertation. He received his PhD from the Haas School at the University of California at Berkeley, his MBA from the Kellogg School at Northwestern University, and his AB from Vassar College.