POSTER: The Science Behind Getting (and Keeping) Followers on Twitter

Eric Gilbert
CJ Hutto

Followers are Twitter's most basic currency. Building an audience of followers can create access to a network of social ties, resources, and influence. Yet, little is understood about how to grow such an audience. We examine multiple factors that affect tie formation and dissolution over time on the social media service Twitter. We collected behavioral, content, and network data approximately every three months for fifteen months and compared the relative contributions of 22 variables from each perspective for predicting link formations in online social networks.

Eric Gilbert

The lab focuses on the design and analysis of social media. According to their website they "like puppies, mixed methods and new students (particularly MS)."